Marketing consultancy

 

As an independent marketing consultant Paul Stevenson provides truly unbiased “best advice” founded on solid research and experience.

The process starts by first scheduling  a free, no-obligation meeting with you to understand your business, identify pain points and establish a solid understanding of your future business plans and ambitions.

Once there is agreement to proceed further meetings are required to develop that understanding and the process begins to define a marketing strategy. This would include an internal business audit, independent research into your service and products within the competitive landscape, identifying who are your key customers and prospects. Identify unique selling points that can give you a competitive advantage over your peers and an audit of the effectiveness of your current marketing activities.

On completion of this thorough analysis Paul will be create a bespoke marketing strategy aligned to your specific business objectives for agreement and sign off by all invested stakeholders.

This process is invaluable and provides deep insights for the business and helps shape the business plan for the next three to five years.

Once the strategy is agreed Paul will then continue to provide directorship for the implementation of that strategy through the delivery of an integrated marketing and communications plan, prioritising activity to achieve your business goals. He will provide the template for activity, guide and mentor your internal resources and when necessary introduce third party suppliers to supplement the skills of your internal team.

Paul will meet with you regularly at senior management level to discuss performance and progress, review marketing activities and refine the plan if and when internal or external factors make it necessary. He will also be in close contact with your internal team to ensure the implementation process is running to time and on budget.

A review of case studies will demonstrate the wide variety of clients for whom marketing consultancy services have been successfully provided.

 

Four key stages of marketing strategy

Knowledge is understanding

Any successful marketing strategy is underpinned by research. Whatever the size of your budget or specific requirements via primary and/or secondary research, Paul will provide you with the information that will help you diagnose precisely what your customers want. By interpreting the data and making the most of powerful research he make strategic decisions based on fact.

Setting the direction

Paul Stevenson will develop a marketing strategy that perfectly aligns with your business goals. Whether you’re launching a new product or are entering a new market or even just looking to grow, he has the experience and knowledge to formulate the strategy that will point you in the right direction.

Turning words into action

Agreeing the strategy is just the start of the journey. Paul will manage and lead your internal team from a senior management level to implement the activities selected from the market plan(s). When necessary he can directly introduce external agencies with expertise in specific marketing fields to supplement those internal skills.

Measure and Refine

The best and most successful marketing strategies are organic. Most markets are developing so rapidly that responsiveness and the ability to adapt are critical growth skills. Paul will constantly measure  results and then refine the approach accordingly to maximise the return on your marketing investment.