As an independent marketing consultancy, WTWS provides truly unbiased best advice founded on solid research and experience.
A marketing strategy must reflect and support your business ambition. Thereafter, that strategy is implemented by selecting and integrating a mix of the most appropriate communication channels to achieve those ambitions.
Our process starts by first meeting with you to fully understand your business, identify pain points and establish a solid understanding of your future business plans. Then, we research your current position within your marketplace, who your customers are and identify unique selling points that can give you a competitive advantage over your peers. This leads us onto an audit of the effectiveness of your current marketing activities and associated spend.
On completion of this thorough analysis we will present a bespoke marketing strategy aligned to your specific business objectives for agreement and sign off by all invested stakeholders.
Once the strategy is agreed our role is then to provide directorship for the implementation of that strategy through an integrated communications plan, prioritising activity to achieve your business goals. We will provide the template for activity, guide and mentor your internal resources and when necessary introduce third party suppliers to supplement the skills of your internal team.
We will meet with you regularly at senior management level to discuss performance and progress, review marketing activities and refine the plan if and when internal or external factors make it necessary. We will also be in close contact with your internal team to ensure the implementation process is running to time and on budget.
Take a look at some of our case studies and you will see the wide variety of clients with whom we have worked.
Any successful marketing strategy is underpinned by research. Whatever the size of your budget or specific requirements via primary and/or secondary research, we will provide you with the information that will help you diagnose precisely what your customers want. By interpreting the data and making the most of powerful research we make strategic decisions based on fact.
We help you to take a step back from your daily routine and develop a marketing strategy that perfectly aligns with your business goals. Whether you’re launching a new product or are entering a new market or even just looking to grow, we have the vision and experience to formulate the strategy that will point you in the right direction.
Agreeing the strategy is just the start of the journey. We manage and lead your internal team from a senior management level to implement the activities selected from the market plan(s). When necessary we can directly introduce external agencies with expertise in specific marketing fields to supplement those internal skills.
The best and most successful marketing strategies are organic. Most markets are developing so rapidly that responsiveness and the ability to adapt are critical growth skills. We constantly measure results and then refine our approach accordingly to maximise the return on your marketing investment. WTWS provide a solution that is always agile, responsive and forward looking.