How we work

Strategic advice and leadership

We understand that the marketing function needs to promote your brand, products and services and we understand that marketing must help increase sales.

We know a marketing strategy will define what needs to be done to support your business ambitions and improve business performance.

We know integrated marketing works hardest for your business and each marketing channel has a defined purpose and measurable return. We understand the need to deliver specific marketing projects on time and on budget.

The WTWS marketing consultancy will create a bespoke marketing strategy for your company, based on a thorough understanding of your business, your future plans, independent market research and competitor analysis. Once agreed we will lead and mentor your internal resources to deliver that strategy through planned marketing activity whilst also regularly reviewing performance with your senior management team

The key benefits are:

  • Effectiveness.  Measurable results from strategic level marketers who know when and how best to use specific disciplines together in order to maximise returns.
  • Objectivity.  Unbiased, independent advice; we are providing knowledge, expertise and ongoing support, we not trying to sell you any particular service or specialism. Therefore you simply get the most effective strategies and marketing for your business needs.
  • Efficiency. A marketing strategy provides a blueprint for activity, precludes spend outside the agreed plan and prioritises business critical tasks. a
  • Accountability. The on-going relationship is dependent on our advice delivering results.

How we can help you?

Many of our clients already have their own in-house marketing teams, but still choose to retain the services of WTWS

We bring a fresh external perspective. It enables us to play a key role in the development of a robust, long-term strategy to help drive your business forward.

We guide and mentor your internal teams to deliver the marketing strategy through planned marketing activity – each with a defined purpose and measurable return


You’re ambitious and you want to see your business grow. But, the simple fact of the matter is, you can’t afford to carry your own in-house marketing team.

We get it. And we’re here to help.

WTWS  will work with you to create a marketing strategy and define business critical marketing activity. Thereafter we can  utilise our connections with suppliers to provide a roster of tried and trusted support agencies to deliver specific marketing projects.

Ultimately we can then help you with recruiting the right marketing team to support your business.


Sometimes, our clients need our marketing input.

They just don’t need it all of the time.

For instance, you might need to fill a sudden hole in your own senior marketing team, due to maternity or paternity leave. Or there’s a specific product launch where you need a safe, proven pair of hands. Or a specific project where the skills required are perhaps beyond the normal scope of your in-house resource.

WTWS offers a proven, cost-effective, flexible solution that can provide senior level management experience and leadership

It’s hard to place too much value on experience but WTWS  have it in spades.

They have been trained by some of the marketing industry’s most respected individuals. They have forged hugely successful international careers with renowned advertising agencies and blue-chip organisations across the globe, from the UK to the USA, from Australia to Canada. And they have delivered marketing strategies to a wide variety of clients, from large corporates to SMEs, from charities to the public sector.

So, if you’re looking for a marketing consultant, mentor, or a Non-Executive Director  WTWS can supply the solution

The benefits of this approach:

  • World class marketing skills and unrivalled experience on demand
  • Scalable marketing solutions responsive to variable or seasonal demand
  • Consistent high-quality communications to support your brand
  • Focus on ROI and bottom line contribution
  • Unbiased advice, unfettered commercial considerations – we only recommend what is right for your business