Approach

 

The marketing function needs to promote your brand, products and services and we understand that marketing must help increase sales and profitability.

A marketing strategy will define what needs to be done to support your business ambitions and improve business performance.

Integrated marketing works hardest for your business and each marketing channel has a defined purpose and measurable return.

Marketing projects must be delivered on time and on budget.

Paul Stevenson will create a bespoke marketing strategy for your company, based on a thorough understanding of your business, your future plans, independent market research and competitor analysis. Once agreed he will lead and mentor your internal resources to deliver that strategy through planned marketing activity whilst also regularly reviewing performance with your senior management team.

 

The key benefits are:

Effectiveness. Measurable results from a marketing strategy that will integrate each specific marketing discipline together in order to maximise return on investment.

Objectivity. Unbiased, independent advice; Paul Stevenson is providing knowledge, expertise and ongoing support, not trying to sell you any particular service or specialism. Therefore you simply get the most effective strategies and marketing for your business needs.

Efficiency. A marketing strategy provides a blueprint for activity, precludes spend outside the agreed plan and prioritises business critical tasks.

Accountability. The on-going relationship is fundamentally dependent on delivering positive results.

When help is required...

Many clients already have their own in-house marketing teams, but still require leadership and strategic direction

Paul brings a fresh external perspective and plays a key role in the development of a robust, long-term strategy to help drive your business forward.

Paul will guide and mentor your internal teams to deliver the marketing strategy through planned marketing activity – each with a defined purpose and measurable return

 

You’re ambitious and you want to see your business grow. But, the simple fact of the matter is, you can’t afford to carry your own in-house marketing team.

Paul Stevenson  will work with you to create a marketing strategy and define business critical marketing activity. Thereafter he can utilise his connections with suppliers to provide a roster of tried and trusted support agencies to deliver specific marketing projects.

Ultimately Paul will then help you with recruiting the right marketing team to support your business.

 

Sometimes, clients need senior marketing input.

They just don’t need it all of the time.

For instance, you might need to fill a sudden hole in your own senior marketing team, due to maternity or paternity leave. Or there’s a specific product launch where you need a safe, proven pair of hands. Or a specific project where the skills required are perhaps beyond the normal scope of your in-house resource.

Paul Stevenson offers a proven, cost-effective, flexible solution that can provide senior level management experience and leadership

It’s hard to place too much value on experience but Paul Stevenson  has it in spades.

Trained by some of the marketing industry’s most respected individuals, he has forged a hugely successful international career with renowned advertising agencies and blue-chip organisations across the globe, from the UK to the USA, from Australia to Canada. Paul has a proven record of delivering marketing strategies to a wide variety of clients, from large corporates to SMEs, from charities to the public sector.

If you’re looking for a marketing consultant, mentor, or a Non-Executive Director Paul Stevenson is the solution.

The benefits of this approach:

  • World class marketing skills and unrivalled experience on demand
  • Scalable marketing solutions responsive to variable or seasonal demand
  • Consistent high-quality communications to support your brand
  • Focus on ROI and bottom line contribution
  • Unbiased advice, unfettered commercial consideration of what is best for your business