Client case study – business development B2C and B2B

Objectives:
• Provide a marketing strategy to maximise effectiveness of available budget
• Define and expand customer base
• Define and engage additional temporary employee database
• Create differentiation from competitors

Work:
• Workshops with client to fully understand the business
• Market research and competitor analysis
• Marketing strategy document
• Lead generation campaigns – online and social media
• Customer segmentation to prioritise business acquisition

Achievements:
• Increased level of customer/employer engagement
• Increased database of registered temporary staff
• Increased level of new sales leads and new business acquisition
• Development of a supporting marketing structure for internal sales teams

The client is aligned with of one of the largest traditional recruitment companies in the world. The Company was created to capitalise on digital technology which can facilitate the placement of temporary staff directly through a mobile application on smartphones. WTWS was engaged to create a marketing strategy in the first instance and subsequently to specifically look at lead generation both in terms of employers of temporary staff and candidates to fulfil the required roles.

Through workshops with the stakeholders of the business we acquired a full understanding of the business and their ambitions for the future. Coupled with independent research into the competitive landscape, WTWS provided a full marketing strategy document which supported growth by prioritising activity towards specific market segments that provided the greatest opportunity for volume revenue generation. Since the service is mobile based traditional marketing channels were heavily supported by social media