The client is aligned with of one of the largest traditional recruitment companies in the world. The Company was created to capitalise on digital technology which can facilitate the placement of temporary staff directly through a mobile application on smartphones. WTWS was engaged to create a marketing strategy in the first instance and subsequently to specifically look at lead generation both in terms of employers of temporary staff and candidates to fulfil the required roles.
Through workshops with the stakeholders of the business we acquired a full understanding of the business and their ambitions for the future. Coupled with independent research into the competitive landscape, WTWS provided a full marketing strategy document which supported growth by prioritising activity towards specific market segments that provided the greatest opportunity for volume revenue generation. Since the service is mobile based traditional marketing channels were heavily supported by social media