The client had recently acquired a chain of retail bakery outlets which had experienced falling sales that needed to be addressed quickly on limited budgets. WTWS were engaged to create a marketing strategy specifically designed to engineer business growth.
We embarked upon a micro analysis of the business profitability encompassing individual product line sales down to individual retail store level. Thereafter we launched multiple micro promotional campaigns to analyse market perception and buying patterns. Each of these campaigns drove revenue and therefore was cost neutral to the client.
Analysis of those results and further market research in turn led to the formation of a new brand proposition, re-brand of the corporate identity including design lay-out of the retail stores, a clear market positioning and delivery of a marketing strategy to drive business growth.
The business has grown year on year and has now launched a national franchise model to expand beyond the South West. Additionally, a sub-brand has been developed that provides restaurant facilities in two major hospitals.