Client case study – Legal retained client

Objectives:
• Create positive differentiation in a highly competitive marketplace
• Achieve market dominance in specific sectors
• Generate interest and instructions for their new office
• Provide a marketing strategy with an aligned marketing plan to maximise effectiveness of available budget

Work:
• Workshops with client to fully understand the business
• Extensive market research and competitor analysis
• Marketing strategy document
• Re-design of marketing messages and collateral
• Launch strategy for opening of new office, including marketing materials, advertising and events
• Refreshed logo
• Media buying and advertisement re-design for both press and local radio
• Event planning

Achievements:
• Successful launch events for new office
• Improved media buying efficiency with new creative concepts
• Ongoing marketing strategy implementation to increase levels of instruction

WTWS are retained by a Torbay legal practice who are seeking to expand into new offices and acquire new instructions. Historically, despite offering exemplary service levels the practice has suffered from the marketing activities of local competitors and now recognise the need to increase awareness amongst the local community and beyond.

WTWS developed their advertising to provide a fresh and modern approach that reflected their corporate message, image and appeal.