Legal

Stones Solicitors were a client for five years and our involvement was instrumental to their merger with Trowers Hamlin. A key business objective was to re-position themselves and differentiate from their competitors.

WTWS worked with the client to establish a clear brief and subsequently managed the tendering process to select the right web development company to ensure the project was delivered on time and on budget. Since we have managed and launched over a dozen websites in the last twelve months our experience was invaluable to the client. Not only in pitching process and the selection of the right partner, but managing the project through the many pitfalls that can arise during the development process. When done properly, websites are complex and highly resource intensive across multiple skill sets and departments.

Objectives:

• Create positive differentiation in a highly competitive marketplace
• Achieve market dominance in specific sectors – in this case agriculture was seen as major opportunity
• Provide a marketing strategy with an aligned marketing plan to maximise effectiveness of available budget

Work:

• Workshops with client to fully understand the business
• Extensive market research and competitor analysis
• Marketing strategy document
• Re-design of marketing messages and collateral
• Training of internal resources
• Website re-design
• New logo
• Media buying and advertisement re-design

Achievements:

• Increased level of consumer engagement
• Increased year on year revenue over a five year period
• Structured marketing expenditure with defined objectives and evaluation criteria