As a Non-Executive Director, Paul Stevenson, Founder of WTWS, brings an independent judgement to bear on issues of strategy, performance and resources including key appointments and standards of conduct.
He offers a creative contribution to the board, provides good governance, strategic guidance and mentoring, analysis of senior management performance and brings specialist marketing strategy knowledge.
Specialist knowledge – Extensive knowledge and expertise in integrating all marketing disciplines and channels. Prioritising business critical engagement via customer insights, contact strategies, CRM, intermediary networks and third-party relationships.
Broad experience – Operated as an Executive Director, Non-Executive Director and marketing consultant for over 20 years and recognise the need for stakeholder engagement and working constructively across all levels of a business. Strong influencing skills and adept at embracing and leveraging the cultural feel of a business. Significant experience in transformation and change management driven by the results of performance reviews and business analytics.
Independence and impartiality – An objective and impartial view for monitoring the performance of executive management, especially with regard to the progress made towards achieving the determined company strategy and objectives.
Strategic guidance –Expertise in strategic guidance based upon a broad perspective and analysis of the wider business and offering specialist advice in the field of marketing. Constructive with the ability to remain focussed on the fundamental priorities to ensure business-critical objectives are achieved.
International operational experience – Global experience working with the world’s largest advertising agency, McCann Erickson, with 10 years of in-country placements. Country experience includes the USA, Germany, Australia and Russia for brands such as Coca Cola, Gillette, Smirnoff and Air Canada.
Technology and innovation – A strong advocate of embracing innovation and recognise the opportunity digital technology provides for personalised communication directly to highly targeted consumer groups.
Leadership and management – – A firm believer in positive decisive decision making and providing training and mentoring for those required to implement strategic decisions. Long-term champion for effective marketing excellence and the presence of customer-oriented marketing knowledge at board level.
A practitioner of Corporate Social Responsibility (CSR) and have witnessed the benefits of adopting this approach both culturally within an organisation and externally with regards to customer perception and increased profitability.