Brand confidence…do you believe in you?

Paul Taunton
Author Paul Taunton
Date: 11/05/17
Categories Branding,

  We British are known for being reserved. Around the world we are seen as a nation of polite, refined, tea drinkers who like nothing more than searching for an opportunity to form orderly queues with complete strangers. It is thought that the most animated we get is when arriving at the end of a […]

First the big idea, then the marketing plan

Paul Taunton
Author Paul Taunton
Date: 01/04/17
Categories Marketing communications,

We were having an informal chat with a retailer recently and they were telling us about some of their marketing tactics. After about 10 minutes of listening and nodding and agreeing there were lots of good things happening we asked what the big picture was; where did they want the business to be in ten […]

Beyond brand loyalty

Paul Taunton
Author Paul Taunton
Date: 07/02/17
Categories Branding,

Brand loyalty is great. It’s what most businesses strive to achieve. You want customers to come back time and time again. After all, you’ve spent money convincing them to buy what you sell so you need to maximise their lifetime value. But is it enough? In short, no. Why? Because people can be loyal for […]