Why successful marketing is about thinking big – and thinking small

Paul Taunton
Author Paul Taunton
Date: 05/01/18
Categories Power Up Guides,

If you are a marketer, you don’t push products; you meet a major customer need. But the secret to winning customers is often in thinking small – and meeting a number of smaller needs. If buying your product involves careful consideration, your customers will have frequently changing needs throughout the course of the buyer journey. […]