The importance of service/product development in your marketing mix

Paul Stevenson
Author Paul Stevenson
Date: 04/06/17
Categories Marketing mix,

Without doubt, all elements of the marketing mix (product, price, place, promotion, people, processes and physical evidence) need to be strong to compete in most markets. However, I was recently reminded of the importance of having a great product development process. The product in question was an accommodation provider I stayed with whilst on holiday […]