First the big idea, then the marketing plan

Paul Stevenson
Author Paul Stevenson
Date: 01/04/17
Categories Marketing communications,

We were having an informal chat with a retailer recently and they were telling us about some of their marketing tactics. After about 10 minutes of listening and nodding and agreeing there were lots of good things happening we asked what the big picture was; where did they want the business to be in ten […]