Beyond brand loyalty

Paul Stevenson
Author Paul Stevenson
Date: 07/02/17
Categories Branding,

Brand loyalty is great. It’s what most businesses strive to achieve. You want customers to come back time and time again. After all, you’ve spent money convincing them to buy what you sell so you need to maximise their lifetime value. But is it enough? In short, no. Why? Because people can be loyal for […]