GDPR – Top 10 Questions & Answers

Paul Taunton
Author Paul Taunton
Date: 08/03/18
Categories GDPR,

General Data Protection Regulation The Top 10 questions and answers from our recent seminar with guest speaker Jeremy Holt of Clark Holt Commercial Solicitors. 1. What is GDPR about? The General Data Protection Regulation is a development of existing data protection legislation and applies to all personal data. This is any information that can directly […]

Why successful marketing is about thinking big – and thinking small

Paul Taunton
Author Paul Taunton
Date: 05/01/18
Categories Power Up Guides,

If you are a marketer, you don’t push products; you meet a major customer need. But the secret to winning customers is often in thinking small – and meeting a number of smaller needs. If buying your product involves careful consideration, your customers will have frequently changing needs throughout the course of the buyer journey. […]

Say NO to negotiation – how to keep your margins strong

Paul Taunton
Author Paul Taunton
Date: 06/12/17
Categories Power Up Guides,

The temptation to drop prices to secure sales can be overwhelming. Whether it is a B2B salesman negotiating the price to close the big contract, or the retailer offering discounts in order to gain market share, it can seem like the obvious choice. But can you really afford to compete on price? Here’s why not… […]

4 marketing mistakes to avoid

Paul Taunton
Author Paul Taunton
Date: 22/11/17
Categories Power Up Guides,

We all make mistakes. But one great thing about them is that we can learn from them. On our travels, we have worked with a variety of businesses – but it’s the same mistakes that keep coming up, time and time and again. These mistakes can cost a company dearly, either by causing missed opportunities […]

Marketing Strategy vs. Marketing Implementation: the painless way to getting the balance right

Paul Taunton
Author Paul Taunton
Date: 17/10/17
Categories Power Up Guides,

Why developing a marketing strategy is more important – and probably easier – than you thought. Only one of these statements is correct A – Every business needs a marketing strategy B – Every business needs an expensive consultant to come in and tell them how to do it If you chose A, we suggest […]

Developing a marketing proposition

Julie Soellner
Author Julie Soellner
Date: 29/09/17
Categories Power Up Guides,

  We often talk to clients about the difference between the features of the product or service they offer and their marketing proposition. Many times this begins with an explanation of what we mean by a marketing proposition; what’s the big idea that you stand for? With the majority of detail held at the features […]

Customer loyalty: customers who feel valued don’t mind paying for it

Paul Taunton
Author Paul Taunton
Date: 15/08/17
Categories Marketing communications,

I recently signed up for a Waitrose customer loyalty card, the perks of which are getting a free tea or coffee every day in their café, a free recipe magazine each month, a free daily newspaper when spending over £5 and various discounts on items in the store. You’ll notice the frequency of the word […]

What is marketing?

Paul Taunton
Author Paul Taunton
Date: 11/08/17
Categories Marketing communications,

OK, hands up. We’re writing this post for largely selfish reasons. We’re not sure if it’s the New Year air but lots of people are asking us at the moment “what is marketing” and we’ve decided the best answer is some good old fashioned words… Currently, the Chartered Institute of Marketing (CIM), define marketing as: […]

Marketing – Differentiating from your competitors

Julie Soellner
Author Julie Soellner
Date: 11/07/17
Categories Power Up Guides,

  There aren’t many markets you can enter these days without having a few competitors already active in that space.  So how do you differentiate your product or service in a competitive market? One market that seems to never tire of differentiation is chocolate.  Several years ago we had the rise of ‘healthy’ and ‘luxury’ […]

The importance of service/product development in your marketing mix

Julie Soellner
Author Julie Soellner
Date: 04/06/17
Categories Marketing mix,

Without doubt, all elements of the marketing mix (product, price, place, promotion, people, processes and physical evidence) need to be strong to compete in most markets. However, I was recently reminded of the importance of having a great product development process. The product in question was an accommodation provider I stayed with whilst on holiday […]