Customer loyalty: customers who feel valued don’t mind paying for it

Paul Taunton
Author Paul Taunton
Date: 15/08/17
Categories Marketing communications,

I recently signed up for a Waitrose customer loyalty card, the perks of which are getting a free tea or coffee every day in their café, a free recipe magazine each month, a free daily newspaper when spending over £5 and various discounts on items in the store. You’ll notice the frequency of the word […]

What is marketing?

Paul Taunton
Author Paul Taunton
Date: 11/08/17
Categories Marketing communications,

OK, hands up. We’re writing this post for largely selfish reasons. We’re not sure if it’s the New Year air but lots of people are asking us at the moment “what is marketing” and we’ve decided the best answer is some good old fashioned words… Currently, the Chartered Institute of Marketing (CIM), define marketing as: […]

First the big idea, then the marketing plan

Paul Taunton
Author Paul Taunton
Date: 01/04/17
Categories Marketing communications,

We were having an informal chat with a retailer recently and they were telling us about some of their marketing tactics. After about 10 minutes of listening and nodding and agreeing there were lots of good things happening we asked what the big picture was; where did they want the business to be in ten […]