Brand confidence…do you believe in you?

Paul Taunton
Author Paul Taunton
Date: 11/05/17
Categories Branding,

  We British are known for being reserved. Around the world we are seen as a nation of polite, refined, tea drinkers who like nothing more than searching for an opportunity to form orderly queues with complete strangers. It is thought that the most animated we get is when arriving at the end of a […]

Beyond brand loyalty

Paul Taunton
Author Paul Taunton
Date: 07/02/17
Categories Branding,

Brand loyalty is great. It’s what most businesses strive to achieve. You want customers to come back time and time again. After all, you’ve spent money convincing them to buy what you sell so you need to maximise their lifetime value. But is it enough? In short, no. Why? Because people can be loyal for […]