WTWS have provided marketing consultancy services for over 20 years to businesses across many industry sectors, large and small. What we have learned over this time is that creating a strategic marketing plan inevitably improves business performance.
Usually a blend of different marketing channels is most effective but the key to success is ensuring that the marketing mix deployed is the most appropriate for your specific business needs, adhering to the agreed strategic plan and continually measuring performance to maximise the return on your investment.
Often our clients have internal marketing resources but senior Marketing Director support is missing or specialist marketing knowledge is not represented on the board. Our role is to provide that knowledge and guidance, giving strategic direction to the business and directing internal resources to drive the agreed marketing strategy forward.
This role is fulfilled either as an Executive Director, marketing consultancy or a Non-Executive Director.
A Chartered Institute of Marketing member, boardroom/senior-executive level practitioner with a proven track record of marketing strategy development and implementation within UK and International markets.
Having worked with a wide variety of businesses over the past two decades Paul has significant expertise in strategic marketing development and change management in both B2B and B2C environments. Clients come from multiple industry sectors, including professional services, financial, legal, retail, manufacturing, food and drink.
Before launching WTWS Paul had a successful career in various marketing management and Director roles with McCann-Erickson, the worlds’ largest advertising agency, handling brands such as Coca Cola, Gillette, Smirnoff and Air Canada internationally.
Paul offers a commercially focused view of marketing strategy, understanding the need for clarity of purpose and a pre-defined return on investment.
Specific areas of experience include:
|Business strategy||Marketing strategy|
|Target market analysis||Corporate Social Responsibility|
|Marketing audits and analysis||Financial planning|
|Stakeholder engagement||Digital technology|
|Corporate Governance||International operations|
|Brand development and planning||CRM|
|Change and transformation||Sponsorship|
Matt brings a wealth of experience in both sales and marketing having worked in many media environments. Previously Head of Marketing for Express Group newspapers, Marketing Director for four News International websites, Matt then headed one of the first mobile and digital agencies in the UK before becoming UK and Northern Europe Sales Director for Mirada plc, who provide audio-visual TV interaction technology.
Matt assists Paul in the acquisition of new business and in supporting existing clients
As well as being a Chartered Certified accountant, David has amassed an enviable experience of different sectors having previously worked in personnel, manufacturing, agriculture, transport and the hotel sector. Today, he uses all this cumulative know-how in his role as Wall to Wall Sunshine Finance Manager, not only applying his financial expertise but also displaying an understanding of diverse industries and offering a different perspective. Showing exceptional attention to detail and always happy to help, David has introduced a number of efficiencies and improvements in working practices that have benefited client and partner alike.