WTWS have provided marketing consultancy services for over 20 years to businesses across many industry sectors., large and small. What we have learned over this time is that having a strategic marketing plan inevitably improves business performance.
It’s not a case of necessarily spending more but defining what you are looking to achieve and tailoring your marketing activity to support that ambition.
Usually it’s a mix of different marketing channels but the key is ensuring that mix is the most appropriate for your business needs, sticking to the plan and continually measuring the return on your investment.
Often our clients have internal marketing resources but senior Marketing Director support is missing. Our role is to provide that guidance, giving strategic direction to the business and managing those internal resources to drive the agreed marketing strategy forward.
After all, it is what you do and the way that you do it
Calling upon a wealth of relevant industry know-how and expertise and over 25 years’ experience, across diverse sectors, Paul has worked in some of the largest advertising agencies in the world, with responsibility for some of the world’s largest and most high profile brands – including Coca Cola, Nintendo, Nestle, Gillette and General Motors. His agency foundations are uniquely balanced with marketing management and marketing director roles across a variety of B2B and B2C industries. With 15 years of his career overseas on international placements and marketing/coordination responsibilities for over 20 countries, Paul is equally at home with both export and domestic markets. A Growth Accelerator management trainer and coach, Paul is a resourceful trouble-shooter with a deep appreciation of what makes brands tick and will develop strategies that are designed to grow your business and maximise the return on your marketing investment.
Specific areas of experience include:
|Target market analysis||Websites and e-commerce|
|Marketing audits and planning||Radio, television advertising|
|Stakeholder engagement||Merchandising and POS|
|Media and Public Relations||Direct marketing and telesales|
|Brand development and planning||Live events and sales promotions|
|Exhibitions and field marketing||Sponsorship|
With 15 years’ relevant experience, Julie has a proven track record in marketing encompassing many different industry sectors, from financial services to food and drink, from toys to telecoms, from energy to education. With her degree in psychology and Prince2 Project Management qualification, Julie has a probing and inquisitive mind, and combines an innate understanding of private, public and third sector brands with extensive experience of B2B and B2C and the integration of online and offline, to deliver real commercial value to clients.
Specific areas of experience include:
|Primary / secondary research||eCommerce|
|Quantitative / qualitative research||Search marketing|
|Strategy and marketing planning||Web builds and analytics|
|Brand development and management||Intra / Extranets|
|Rebranding and repositioning||Affiliate marketing|
|PR, sponsorship and events||Media planning / buying|
|Display advertising||Sales training|
|Telemarketing / CRM management||Integrated direct marketing|
|Employer values and branding||Internal comms|
As well as being a Chartered Certified accountant, David has amassed an enviable experience of different sectors having previously worked in personnel, manufacturing, agriculture, transport and the hotel sector. Today, he uses all this cumulative know-how in his role as Wall to Wall Sunshine Finance Manager, not only applying his financial expertise but also displaying an understanding of diverse industries and offering a different perspective. Showing exceptional attention to detail and always happy to help, David has introduced a number of efficiencies and improvements in working practices that have benefited client and partner alike.