Paul Stevenson has provided marketing consultancy services for over 25 years to businesses across many industry sectors, large and small. What he has learned over this time is that creating a strategic marketing plan inevitably improves business performance.
Usually a blend of different marketing channels is most effective but the key to achieving success is to ensure the marketing mix deployed is the most appropriate for your specific business needs, adhering to the agreed strategic plan and continually measuring performance to maximise the return on your investment.
Often clients have internal marketing resources but senior Marketing Director support is missing or specialist marketing knowledge is not represented on the board. Paul provides that knowledge and guidance, giving strategic direction to the business and directing internal resources to drive the agreed marketing strategy forward.
This role is fulfilled either as an Executive Director, Marketing Consultant or a Non-Executive Director.
A Chartered Institute of Marketing member, boardroom/senior-executive level practitioner with a proven track record of marketing strategy development and implementation within UK and International markets.
Having worked with a wide variety of businesses over the past two decades Paul has significant expertise in strategic marketing development and change management in both B2B and B2C environments. Clients come from multiple industry sectors, including professional services, financial, legal, retail, manufacturing, food and drink.
Before launching WTWS Paul had a successful career in various marketing management and Director roles with McCann-Erickson, the worlds’ largest advertising agency, handling brands such as Coca Cola, Gillette, Smirnoff and Air Canada internationally.
Paul offers a commercially focused view of marketing strategy, understanding the need for clarity of purpose and a pre-defined return on investment.
Specific areas of experience include:
|Business strategy||Marketing strategy|
|Target market analysis||Corporate Social Responsibility|
|Marketing audits and analysis||Financial planning|
|Stakeholder engagement||Digital technology|
|Corporate Governance||International operations|
|Brand development and planning||CRM|
|Change and transformation||Sponsorship|