Why successful marketing is about thinking big – and thinking small

Wall To Wall Sunshine
Author Wall To Wall Sunshine
Date: 05/10/16
Categories Power Up Guides,

If you are a marketer, you don’t push products; you meet a major customer need. But the secret to winning customers is often in thinking small – and meeting a number of smaller needs. If buying your product involves careful consideration, your customers will have frequently changing needs throughout the course of the buyer journey. […]

Say NO to negotiation – how to keep your margins strong

Wall To Wall Sunshine
Author Wall To Wall Sunshine
Date: 06/06/16
Categories Power Up Guides,

The temptation to drop prices to secure sales can be overwhelming. Whether it is a B2B salesman negotiating the price to close the big contract, or the retailer offering discounts in order to gain market share, it can seem like the obvious choice. But can you really afford to compete on price? Here’s why not… […]

4 mistakes to avoid in marketing

Wall To Wall Sunshine
Author Wall To Wall Sunshine
Date: 22/03/16
Categories Power Up Guides,

We all make mistakes. But one great thing about them is that we can learn from them. On our travels, we have worked with a variety of businesses – but it’s the same mistakes that keep coming up, time and time and again. These mistakes can cost a company dearly, either by causing missed opportunities […]

Marketing Strategy vs. Marketing Implementation: the painless way to getting the balance right

Wall To Wall Sunshine
Author Wall To Wall Sunshine
Date: 17/02/16
Categories Power Up Guides,

Why developing a marketing strategy is more important – and probably easier – than you thought. Only one of these statements is correct A – Every business needs a marketing strategy B – Every business needs an expensive consultant to come in and tell them how to do it If you chose A, we suggest […]

What are you good at? It’s an important question.

Paul Stevenson
Author Paul Stevenson
Date: 14/03/15
Categories Uncategorised,

  Every successful business has its sweet spot – the thing that sets it apart from the competition and keeps customers coming back for more. For some business owners and boardrooms this is obvious stuff; for others – often even established companies – the picture is less clear and needs some serious thought. Stepping back […]

Developing a marketing proposition

Julie Soellner
Author Julie Soellner
Date: 29/11/14
Categories Uncategorised,

  We often talk to clients about the difference between the features of the product or service they offer and their marketing proposition. Many times this begins with an explanation of what we mean by a marketing proposition; what’s the big idea that you stand for? With the majority of detail held at the features […]

Customer loyalty: customers who feel valued don’t mind paying for it

Author Emma Potter
Date: 30/10/14
Categories Uncategorised,

  I recently signed up for a Waitrose customer loyalty card, the perks of which are getting a free tea or coffee every day in their café, a free recipe magazine each month, a free daily newspaper when spending over £5 and various discounts on items in the store. You’ll notice the frequency of the […]

Differentiating from competitors

Julie Soellner
Author Julie Soellner
Date: 11/10/14
Categories Uncategorised,

  There aren’t many markets you can enter these days without having a few competitors already active in that space.  So how do you differentiate your product or service in a competitive market? One market that seems to never tire of differentiation is chocolate.  Several years ago we had the rise of ‘healthy’ and ‘luxury’ […]

The importance of service/ product development in your marketing mix

Julie Soellner
Author Julie Soellner
Date: 27/09/14
Categories Uncategorised,

  Without doubt, all elements of the marketing mix (product, price, place, promotion, people, processes and physical evidence) need to be strong to compete in most markets. However, I was recently reminded of the importance of having a great product development process. The product in question was an accommodation provider I stayed with whilst on […]

What’s the next big thing in marketing?

Wall To Wall Sunshine
Author Wall To Wall Sunshine
Date: 30/07/14
Categories Uncategorised,

  It has felt like you couldn’t hold a conversation about ‘marketing’ in the last couple of years without the subject of social media being raised. For me, this invariably sets off an immediate internal reaction…*groan* “Here we go again”. It’s not that I’m sceptical or anti when it comes to social media. It does […]