About us

At Wall To Wall Sunshine we understand marketing needs to promote your business and we understand that marketing should help to increase sales. We know the pressures – time, money, focus.

We know the minefield of recruitment – Who? At what level? At what cost?… and who then trains, manages, mentors and reviews performance.

We know integrated marketing works hardest for your business but expertise is required to maximise all channels and is time consuming

We firmly believe the answer is outsourced marketing and have been pioneering this business model since 1999. The key benefits are:

  • Effectiveness.  Measurable results from strategic level marketers who know when and how best to use specific disciplines together in order to maximise returns
  • Objectivity. Unbiased independent advice as we’re not locked into the business or indeed any particular service or specialism. You simply get the most effective strategies and marketing for your business needs
  • Efficiency. Projects delivered quickly and efficiently as we are not limited by internal politics, distractions or social structures
  • Accountability. The on-going relationship is dependent on our advice delivering results
  • Flexibility. Scale resources up and down in line with your business needs

Meet the management team

Paul Stevenson
Managing Director

Calling upon a wealth of relevant industry know-how and expertise and over 25 years’ experience, across diverse sectors, Paul has worked in some of the largest advertising agencies in the world, with responsibility for some of the world’s largest and most high profile brands – including Coca Cola, Nintendo, Nestle, Gillette and General Motors. His agency foundations are uniquely balanced with marketing management and marketing director roles across a variety of B2B and B2C industries. With 15 years of his career overseas on international placements and marketing/coordination responsibilities for over 20 countries, Paul is equally at home with both export and domestic markets. A Growth Accelerator management trainer and coach, Paul is a resourceful trouble-shooter with a deep appreciation of what makes brands tick and will develop strategies that are designed to grow your business and maximise the return on your marketing investment.

Specific areas of experience include:

Business strategy CRM
Target market analysis Websites and e-commerce
Marketing audits and planning Radio, television advertising
Stakeholder engagement Merchandising and POS
Media and Public Relations Direct marketing and telesales
Brand development and planning Live events and sales promotions
Exhibitions and field marketing Sponsorship
Internal marketing
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Julie Soellner
Regional Director

With 15 years’ relevant experience, Julie has a proven track record in marketing encompassing many different industry sectors, from financial services to food and drink, from toys to telecoms, from energy to education. With her degree in psychology and Prince2 Project Management qualification, Julie has a probing and inquisitive mind, and combines an innate understanding of private, public and third sector brands with extensive experience of B2B and B2C and the integration of online and offline, to deliver real commercial value to clients.

Specific areas of experience include:

Primary / secondary research eCommerce
Quantitative / qualitative research Search marketing
Strategy and marketing planning Web builds and analytics
Brand development and management Intra / Extranets
Rebranding and repositioning Affiliate marketing
PR, sponsorship and events Media planning / buying
Display advertising Sales training
Telemarketing / CRM management Integrated direct marketing
Employer values and branding Internal comms
Shirna Ferrers
Client Marketing Director

With a breadth of FMCG experience gained in marketing roles within well known food manufacturing companies whose brands include Allinsons, Yazoo, Mr Kipling and New Covent Garden Soup, Shirna has developed both international brands and small artisan ranges. She uses her NLP training to delve into consumer motivations and define consumer insights to ensure that brands engage with and delight consumers. Using her knowledge of research techniques Shirna has developed innovative products and led brands into new market sectors. She not only has an in-depth knowledge of the grocery trade but has also worked on B2B, e-commerce and the building infra-structure sectors. Shirna’s comprehensive experience takes products from instigation through to executing integrated communication and promotional campaigns across a broad range of media and target audiences.

Specific areas of experience include:

Marketing strategy Brand development
Strategic planning Promotional planning
Market research Campaign management
Consumer insight Product launches
Consumer engagement Digital marketing
 Analysing market potential  Packaging
David Gaston
Finance Manager

As well as being a Chartered Certified accountant, David has amassed an enviable experience of different sectors having previously worked in personnel, manufacturing, agriculture, transport and the hotel sector. Today, he uses all this cumulative know-how in his role as Wall to Wall Sunshine Finance Manager, not only applying his financial expertise but also displaying an understanding of diverse industries and offering a different perspective. Showing exceptional attention to detail and always happy to help, David has introduced a number of efficiencies and improvements in working practices that have benefited client and partner alike.